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Geeta Goradia
Federation of Gujarat Industries
Originally from Mumbai; set up Jewel brushes in Vadodara in 1993. Today,
it is India's largest manufacturer of toothbrushes, with exports to over
50 countries.
Vadodara tends to grow on anyone who lives here for more than a few months. This is the reason why so many families of armed forces personnel have decided to stay back after coming here. There is something very unique about this city.
I have seen the city grow in every way; be it industrial, population or in terms of infrastructure. In 1958, when oil was struck in Ankleshwar and Khambhat. The FGI played an important role in bringing Koyali refinery to Vadodara. That resulted in other big companies like ONGC and GACL coming in along with other smaller ancillary units. Then there was a boom in between where many large companies like Bombardier, L&T, ABB, Thermax, Jindal and Apollo came in and set up units here.
Vadodara, today, is more than just a pharma, chemical and petrochemical hub, now it is also an engineering and auto
ancillary hub. There is also tremendous scope for sunrise sectors like agro & food processing and medical tourism in Vadodara.
The city has also benefitted from being part of the Delhi-Mumbai Industrial Corridor and the Dedicated Freight Corridor. The longest network of gas grid in India is in Gujarat and Vadodara gets a big chunk of it.
Vadodara is the most well placed city in the state of Gujarat when it comes to quality of workforce. There has always been a lot of emphasis given to education and excellence in terms of people. It has always been an educational hub and we also have a big cosmopolitan crowd.
God forbid, if I ever have to leave, I would really miss the peace, quality of life and the cultural heritage that this city offers.